AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
However, this is one of the books you struggle through and then realize you learned something valuable.The skills founders need are not covered by traditional books for MBAs and large company managers.
There are now a few books that specifically address founders needs. Alexander Osterwalders Business Model Generation is the first book that allows you to answer Whats your business model intelligently and with precision. Entrepreneurship William Bygrave Andrew Zacharakis Viewer How To Run CustomerAnd Testing Business Ideas, is the best summary of how to run Customer Discovery and Validation experiments in print. He took the Customer Development process, combined it with Agile Engineering, and actually did the first implementation in a startup. His insights about the combined Customer DevelopmentAgile process and its implications past startups into large corporations is a sea change in thinking. Extreme Programming Explained by one of the pioneers of Agile, Kent Beck, is a great tutorial. If you dont understand Values, Principles and Practices in XP it makes Customer Development almost impossible. If youre starting a medical device company Biodesign:The Process of Innovating Medical Technologies is a must have. A must read to understand the long 50-year innovation cycle were in. The other side of innovation is the closest recipe Ive read for getting entrepreneurship right in large companies. Innovators Dilemma and Innovators Solution helped me refine the notion of the Four types of Startup Markets. I read these books as the handbook for startups trying to disrupt an established company. The Innovators DNA rings true about the skills founders need to have. Crossing the Chasm made me understand that there are repeatable patterns in early stage companies. It started my search for the repeatable set of patterns that preceded the chasm. The Tipping Point has made me realize that marketing communications strategies for companies in New Markets often follow the Tipping Point. Blue Ocean Strategy is a great way to look at what Ive called market type. Do More Faster identifies issues that first-time entrepreneurs encounter and offer useful advice. Wassermans Founders Dilemma is essential reading to building a great startup team. The Entrepreneurial Mindset articulates the critically important idea that there are different types of startup opportunities. The notion of three Market Types springs from here and Christensens work. The book provides a framework for the early marketingsales strategies essential in a startup. ![]()
0 Comments
Read More
Leave a Reply. |